{"product_id":"kolecko-ethic-atlas-110-chrome-blue","title":"Ethic Atlas 110mm Wheel Chrome Blue","description":"\u003cp\u003e\u003cstrong\u003eEthic Atlas Wheels: Redefining perfection\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eAtlas wheels are designed with a single goal: to be the perfect revolution in wheel technology. Engineered to reach the pinnacle of mechanical optimization, they combine unparalleled lightness with exceptional strength, setting a new standard for performance.\u003c\/p\u003e \u003cp\u003eThrough meticulous research and innovation, the perfect balance between spoke count, thickness, and advanced manufacturing technologies has been achieved in the Atlas wheels. For the first time outside of the ultra-premium Black Pearl wheels (from sister brand Ethic), the cores of the Atlas wheels are manufactured using full CNC machining from 7075-T6 aluminum, a breakthrough step in wheel production.\u003c\/p\u003e \u003cp\u003eTo further enhance performance, the PU molding forms have been completely redesigned. An exclusive PU shape and profile, tailored exclusively for Atlas wheels, provide unparalleled lightness and comfort, ensuring an extraordinary riding experience.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eEthic Atlas Wheels: Lightweight Power to Redefine Possibilities\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eKey improvements (compared to Ethic Incube V2 110 mm wheels):\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e14% lighter (-28 g):\u003c\/strong\u003e By far the lightest wheels in the world\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eHigher strength: \u003c\/strong\u003eWheels developed for increased durability without increasing the weight of the wheels\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eSpecialized PU shape:\u003c\/strong\u003e Wheels designed for superior performance and responsiveness.\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003e7075-T6 aluminum: \u003c\/strong\u003eAerospace-grade material for maximum strength and durability.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eEthic Atlas wheels are more than just a product - they are a statement of innovation created for riders who demand the best. Experience the lightness, strength, and precision that push the boundaries of what is possible.\u003c\/p\u003e","brand":"Ethic","offers":[{"title":"Blue \/ Black","offer_id":55888236577110,"sku":"15751","price":25.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1068\/9144\/4566\/files\/ethic-dtc-wheel-atlas_110-chrome_blue-1_ve_st_edn_velikosti.jpg?v=1792435672","url":"https:\/\/street-sports.eu\/en\/products\/kolecko-ethic-atlas-110-chrome-blue","provider":"Street Sports","version":"1.0","type":"link"}