{"product_id":"kolecko-ethic-atlas-110-raw","title":"Ethic Atlas 110mm Wheel Raw","description":"\u003cp\u003e\u003cstrong\u003eEthic Atlas Wheels: Redefining Perfection\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe Atlas wheels are designed with a single goal: to be the perfect revolution in wheel technology. Engineered to reach the pinnacle of mechanical optimization, they combine unrivaled lightness with exceptional strength, setting a new standard for performance.\u003c\/p\u003e \u003cp\u003eThanks to meticulous research and innovation, the Atlas wheels have achieved the perfect balance between spoke count, thickness, and advanced manufacturing technologies. For the first time outside of the ultra-premium Black Pearl wheels (from sister brand Ethic), the Atlas wheel cores are manufactured entirely via CNC machining from 7075-T6 aluminum, a breakthrough step in wheel production.\u003c\/p\u003e \u003cp\u003eTo further enhance performance, the PU molding forms have been completely redesigned. An exclusive PU shape and profile, tailored exclusively for the Atlas wheels, provide unparalleled lightness and comfort, ensuring an extraordinary riding experience.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eEthic Atlas Wheels: Lightweight Power to Redefine Possibilities\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eKey Improvements (vs. Ethic Incube V2 110mm wheels):\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e14% Lighter (-28g): \u003c\/strong\u003eBy far the lightest wheels in the world\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eHigher Strength: \u003c\/strong\u003eWheels developed for increased durability without adding weight to the wheels\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eSpecialized PU Shape: \u003c\/strong\u003eWheels designed for superior performance and responsiveness.\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003e7075-T6 Aluminum:\u003c\/strong\u003e Aircraft-grade material for maximum strength and durability.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eEthic Atlas wheels are more than just a product - they are a statement of innovation created for riders who demand the best. Experience the lightness, strength, and precision that push the boundaries of what is possible.\u003c\/p\u003e","brand":"Ethic","offers":[{"title":"Raw \/ Black","offer_id":55888238641494,"sku":"15750","price":24.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1068\/9144\/4566\/files\/ethic-dtc-wheel-atlas_110-raw-1_ve_st_edn_velikosti.jpg?v=1792435673","url":"https:\/\/street-sports.eu\/en\/products\/kolecko-ethic-atlas-110-raw","provider":"Street Sports","version":"1.0","type":"link"}